MySkillZoo is an education platform designed to help people learn new skills in a simple and welcoming way. The branding needed to reflect intelligence and approachability, ensuring users feel encouraged to grow their abilities. The goal was to create a visual identity that feels smart, trustworthy, and easy to connect with for anyone looking to improve.
The brand centers on a fox logo with glasses and a blue color scheme. The fox represents cleverness and adaptability, perfectly matching the platform’s focus on skill-building. The blue color adds a sense of calm and trust, paired with white for a clean look. This design appears consistently across the app, billboards, and even coffee cups, making MySkillZoo instantly recognizable bringing the brand into everyday moments. This cohesive approach ensures the branding feels professional yet friendly, supporting MySkillZoo’s mission to make learning accessible and part of users’ lives.