Chow Palace, a cloud kitchen with Indo-Chinese cuisine, required a logo that encapsulates its food fusion and new-age delivery-oriented persona. The logo should be versatile to work on menus, packaging, business cards, as well as online platforms, yet convey the flavor of Chinese food with a local touch.
The logo includes a stylized bowl with chopsticks representing Chinese food, combined with "Chow Palace" in rounded, bold type. The design incorporates a purple and gold color scheme—purple for richness, gold for warmth—created on a grid to ensure consistency. The variations involve soft corners and variable spacing (loose to tight optical spacing) to facilitate flexibility across mediums such as aprons, signs, and mobile apps.
The logo is minimalist and iconic, perfectly conveying Chow Palace's Indo-Chinese heritage. It functions smoothly on menus, business cards, aprons, and online screens, improving brand presence and salability in the crowded cloud kitchen space.
