Versed is an organic skincare brand that wanted to feel natural and modern without blending into the crowded eco-friendly market. The goal was to stand out on shelves while staying true to its roots, appealing to customers who value science-backed products with a nature-inspired touch.
The brand highlights its ingredients, like Green Tea Extract and Cannabis Sativa Oil, in a clean, minimalist layout using the geometric Ranade sans-serif font. Instead of typical leafy designs, Versed uses a clutter-free look with a bold structure, a subtle green accent, and a soft matte finish. The sharp edges and gentle curves of the font reflect the brand’s balance of nature and innovation. On packaging, this simplicity makes the product easy to understand, while the modular ‘V’ logo adapts to labels and digital ads, showing flexibility. The design feels scientifically trusted yet warm, connecting customers to nature in a fresh way that stands out without overwhelming them.
